Benefits of EMA

"Through the EMA label, we will be selling a story to the world, that as Africa we are interested in climate and playing our role in conserving the environment." Shamiso Mungwasho (KAITE, Zimbabwe).

"Other labels were developed outside of Africa and trying to solve problems that are not African problems. Therefore, as Africa we also need our own label." Dr.Richard Eba'a Atyi - Center for International Forestry Research (CIFR).

"It is important to safeguard and secure Africa's sources of livelihood and food. EMA builds upon the need for sustainable management of resources." Sloans Chimataro - New Partnership for Africa's Development (NEPAD).

"I think an African standard will create an opportunity to reflect what is African and make sure that businesses can create those experiences that the consumers are looking forward to." Heidi van der Watt - Consultant for Responsible Tourism, South Africa.

Read More EMA Interviews with Stakeholders

Environmental requirements, including some related to eco-labelling, are increasingly used to define commercial relationships between producers and buyers. While meeting these requirements is not mandatory, it is becoming an economic imperative, especially for producers in developing countries. The future success of African products in the world market will decisively depend on meeting the consumers' rising demand for sustainably produced goods and services.

The AEM is determined to provide African producers with a tool that

  • Will expand their market access

  • Will differentiate their products from those of their competitors by proving their sustainable and climate-friendly performance

  • Will highlight their African origin

Additionally, being a truly African initiative that takes into account specific local conditions, the EMA label

  • Will safeguard African producers against sustainability standards that are disguised barriers to trade

  • Is unique in having a pan-African scope, encouraging all African countries to buy into the process

  • Will provide a continent-wide certifiable standard as well as viable means of recognition of other standards systems

  • Will enhance transparency for consumers who are increasingly confronted with the proliferation of labels

  • Will maintain the benefits of competition among standards initiatives by accounting for their differentiating features

  • Will provide political backing for existing sustainability standards to access the African market more easily or expand their activities in the region

  • Will enable the standards systems to credibly claim climate-friendliness and highlight the African origin of their products.